Koru is the New Zealand Maori word
for “spiral” and is symbolic for new life, hope, spiritual growth, purity, and
Koru Swimwear is inspired by the Kiwi lifestyle, best described as a relaxed
attitude with a love of the environment and great outdoors. Founder,
Julie Stine, wanted to share her Kiwi heritage with others around the world by
epitomizing the active Kiwi lifestyle into earth-friendly swimwear and apparel
that offers environmentally conscious women a combination of fashion and
Koru Swimwear aspires to be a leader in eco-responsible manufacturing practices
by using only sustainable fabrics. Our swimwear fabric comes from the Italian
company Carvico / Jersey Lomellina, a Green Vision company making efforts to
reduce and prevent pollution associated with textile manufacturing. They
are also proactive in giving back to the environment through tree planting and water
conservation programs they implement throughout the year.
Koru Swimwear uses only swimwear fabric derived from 100% regenerated polyamide
made by ECONYL®. ECONYL® works in partnership with HealthySeas.org
to use discarded fishing nets pulled from our oceans to make the regenerated
yarn in our fabrics.
Our apparel is made using sustainable and organic fabrics that eliminate the
use of harmful herbicides, pesticides and fungicides. We also extend our
environmental approach into everything we do, from using recycled paper
hangtags, to packaging our swimwear in compostable clear bags made from plant
While bringing earth-friendly swimwear and apparel to women all over the world,
we also prioritize product quality, comfort, function, unique design, and exceptional
customer relations for our long-term success.
Koru Swimwear and apparel are assembled only in factories where fair wages and
working conditions are standardized by strict laws. We believe in happy employees, whether they
work directly with Koru Swimwear or our business partners. We want good
karma to go into our products, so that people feel good about purchasing Koru
and the way we bring our swimwear and apparel to market.
Our company loves to promote the arts and artists, such as well-known surf
artist, Jay Alders, who offers a signature line of unique prints made
exclusively for Koru Swimwear.
As a member of 1% for the Planet and a partner of Healthy Seas, we take our
commitment to environmental issues and earth-friendly business practices very
seriously. Because Koru Swimwear gives back to the environment,
those who purchase our products are essentially giving back too. It
is the role of consumers to help make our Earth a better place to live by making smart choices when they purchase goods and understanding how those goods
come to market.